In tough times the flight to quality is instinctive

In these financially straightened times for us all, we have probably not been as quick to make purchasing decisions as we might have been, say 2-3 years ago. Today when we are buying goods or services we are all being increasingly more careful about where we place our custom. (Anecdotal evidence indicates that this applies as much in our personal lives as in our professional lives).
Naturally when making a purchasing decision, we are factoring in the “normal” criteria of price, specification level, availability, lead time etc. just as before but now we must also consider the suppliers’ ability to survive in the current climate. After all, what use is a ten year warranty if the supplier has gone to the wall?
So how do we minimise the risks associated with the purchasing decision and by corollary increase the level of assurance we need from the goods or services sought?
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